Hulu is building a bridge between the advertisers and the audience by introducing a GatewayGo unit. The idea behind the new strategy is to allow the streaming service’s users to interact directly with the GatewayGo-issued ads and order special offers to their mobile devices or emails.
This scheme is still in the process of being pitched to the potential advertisers, and it was officially unveiled during the Digital Content NewFonts conference today.
But Hulu is aiming for a much bigger picture, as it made it clear that GatewayGo is developed along with its parent Walt Disney Co. This opens numerous possibilities for the market players who wish to reach more consumers across all the Disney assets.